PRESS
& NEWS
SHORTSHD LAUNCHES ON DISH NETWORK
Movie Network Capitalizes on Growing Consumer Trends to Continue
Global Growth
CONTACT: JASON DAMATA 917-279-8706 JASON@FABRICMEDIA.NET
LONDON, UK, April 21, 2010 – On the heels of a highly
successful theatrical release for “The Oscar ® Nominated
Short Films of 2010”, and distribution growth for its television
networks in the U.S. and Europe, Shorts International, the world’s
leading short movie entertainment company, has announced the launch
of ShortsHD on Dish Network.
ShortsHD is the first and only high definition movie channel
of its kind, and has experienced significant growth since launching
in the U.S. only nine months ago. The network is now available
to over 16 million U.S. subscribers and will derive revenues from
subscriptions and advertising.
As part of Dish’s Platinum HD package (on channel 375), the
movie network will offer fresh HD programming 24 hours a day drawn
from its library of over three thousand short movies, which range
from thought-provoking films starring widely known celebrities
to Academy Award winning animated features to art house thrillers
and a myriad more.
Given significant shifts in consumer behavior, and increasing
demand for high-quality entertainment in short, easy to consume
formats – along with the fact that short film is the only
recognized movie category not widely available on U.S. television
today – Shorts’ executives believe the network is reaching
an un-tapped segment of the market. “At its core, ShortsHD
is a next generation movie channel and movies are one of the industry’s
most highly-valued entertainment products, by viewers and distributors
alike.”, said Carter Pilcher, CEO of Shorts International.
In today’s time-constrained culture, ShortsHD is a perfect
entertainment format. The traction we are seeing in the U.S. and
European markets is a good sign to all filmmakers in this genre.
ShortsHD is a great complement to existing products in Dish’s
HD package, and our hat is off to them for breaking new ground
in entertainment with us”.
Shorts International also recently partnered with Movies OnDemand
to bring the feature presentations of the Oscar ® Nominated
Shorts 2010 to VOD with major operators last month and has built
a steady revenue stream from e-commerce platforms such as iTunes.
Outside the U.S., Shorts International operates ad-supported TV
networks in the U.K, France, Belgium, Turkey and Luxembourg.
The schedule for ShortsHD consists primarily of short films
categorized into 30 and 60 minute thematic “zones” covering
a variety of genres, such as comedies, musicals, documentaries,
thrillers, dramas and animation. The massive ShortsHD film catalog
features Academy Award winners and nominees, International film
festival winners and nominees, high quality CGI animation as well
as cinematic gems from international independent filmmakers, among
many others. The network also includes a range of short film-related
programming, such as film festival news, ‘making-of’
features and film school vignettes. Every night is premiere night
on ShortsHD, with a new short movie debuting at Midnight Eastern/9pm
Pacific.
In its first month on Dish, the TV network will feature Academy
Award nominated drama Overnight Sensation (19 April –
12/9p) starring Louise Fletcher (One Flew Over the Cuckoo’s
Nest) as a writer whose sudden literary success agitates her resentful
husband (Robert Loggia - Independence Day). Chiara (21
April – 12/9p) is an Irish romantic comedy from writer/director
Chris Roche that charts a romantic encounter between an Italian
girl and an Irish boy. For animal lovers Hallo Panda (24
April-12/9p) is the hilarious and oddly touching tale of two tourists
– one an American alcoholic, the other a Chinese Panda –
whose mutual loneliness sparks a tender friendship.
All U.S. licensing and distribution for Shorts International
is managed by HotHouse Media, headed by industry veterans Doug
Orr and Tully Bragg.
ABOUT SHORTSHD
ShortsHD™ is the first high definition channel dedicated
to short movies and is available on Dish Network (Channel 375)
and AT&T U-Verse (Channel 1789). ShortsHD™ is operated
by Shorts International, the world’s leading short movie
entertainment company with the world’s largest movie catalogue
dedicated to short movies. Shorts International also operates
ShortsTV™ UK, a pay TV channel available in the United Kingdom
on BSkyB (Channel 342), ShortsTV™ France available in France,
Belgium, Luxembourg on Numericable (Channels 134 and 52) and in
Turkey via TTNET. Shorts™ is the short movie on-demand service
available on iTunes movie stores in the US, UK, Canada and Germany.
The company is headquartered in London, England with additional
offices in Paris, New York and Los Angeles led by Carter Pilcher,
Chief Executive. Shorts International is owned by Shorts Entertainment
Holdings and Liberty Global Ventures. Further information can
be found at www.shortstv.com.
Contacts:
Media: Jason Damata 917-279-8706 jason@fabricmedia.net
Business: Mark Buchanan +44 (0)20 7012 1579 m.buchanan@shortsinternational.com
Distribution: Tully Bragg 303-242-5860 tully@hothouse-media.com
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THE OSCAR® SHORTS PROGRAMME GROSSES $1 MILLION AT THE US
BOX OFFICE
NEW YORK, US, April 2nd 2010 – Today
“The Oscar® Nominated Shorts Films 2010” crossed
the $1 Million mark at the Box Office. Released annually by
Shorts International and Magnolia Pictures, the program was
created 5 years ago to give audiences a chance to see all 10
Animated and Live Action Oscar® Nominated Shorts in theaters
nationally prior to the Academy Awards.
“The short film has gone from the occasional feature film
accessory, to the main theatrical event,” said Carter Pilcher,
Chief Executive of Shorts International. “Audiences for
the Oscar nominated shorts jumped by 52% in the short space
of a year and more than 1000% in 5 years…and this is just
the beginning. For the first time ever these films are also
currently available on cable systems through Movies On Demand.”
“It’s an incredible achievement on so many levels,”
said Tom Quinn, SVP of Magnolia. “On average, less than
50 specialized films a year cross the $1M mark, so to see our
little program blossom into a big contender is a testament to
the quality of these films. It’s even more astounding considering
that the marketing budget for the program has been the exact
same year in and year out.”
“I’m thrilled that so many people have discovered
these fantastic short films, and seeing them with an audience
on the big screen surpasses any other viewing experience,”
said Bill Kroyer, Governor and Chair of the Academy of Motion
Pictures Arts and Sciences Short Film and Feature Animation
Branch.
The program is entering its seventh weekend in selected cinemas
across the US. To find a theater near you, visit www.shortshd.com/theoscarshorts.
It is also available through iN DEMAND to US cable audiences
via Movies On Demand (MOD). This year’s program includes
all the nominees as well as the Academy Award winners for best
Live Action short, “The New Tenants”, and best Animated
short, “Logorama”.
For information on the U.S. release, contact:
Donna Daniels 347-254-7054 (x101)/ddaniels@ddanielspr.net (East
Coast) or Marina Bailey 323-650-3627/marina@marinabailey.com
(West Coast).
For U.S. theatrical booking enquiries, contact Neal Block 212-924-6701
(x211)/nblock@magpictures.com
For European enquiries, contact Mark Buchanan +44 (0)20 7012
1579/m.buchanan@shortsinternational.com
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PRESS ARCHIVE
THE OSCAR® NOMINATED SHORT FILMS 2010" arrive on cable
The
OSCAR® Nominated Short Films 2010 In Theatres February 2010
ShortsHD
launches on AT&T U-VERSE TV in the USA The world's first
Short Film HD Channel
ShortsTV
brings OSCAR® to LOVEBOX
SHORT
MATTERS! Brings Nominated Shorts to a Festival Near You!
ShortsTV
Hamburg 191108
ShortsTV
launches on BSkyB Press Release
Screen
ShortsTV on GIGA in Germany 16/10/2008
Comedy
shorts to Go!View on PSP
21
Animated SHORTS Now available on iTunes
SHORTSTV
Speaks German
UFS
now available on iTunes
iTunes
Canada June 2008
SHORTS
Launched on iTunes UK
Celebrity
Shorts Debut Shorts for Rental on iTunes
Shorts
International releases Linkin Park DJ Joe Hahn's short film,
THE SEED on iTunes USA
CHELLOMEDIA
acquires stake in short film company SHORTS INTERNATIONAL
Le
Pitch Clermont Ferrand Press Release Dec 2007
NEW
AFI Conservatory Short Films released on iTunes
Celebrity
Shorts Debut Shorts for Rental on iTunes
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©
2010 Shorts International Ltd
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Shorts
International Ltd | Company registered in England and Wales
| Company No:3962510 | Vat Registration No:GB 756 8425 92
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